PROJECT
TVH GROUP
Understanding:
- PICENZA Vietnam, with 20 years of development, has affirmed its position as one of the leading brands in the field of bathroom and kitchen equipment in Vietnam. Not only a pioneer in the production of water heaters and stainless steel tanks, Picenza is also a leader with a large distribution network, including thousands of distributors and exclusive agents nationwide.
- However, with the strong changes in the market and the continuous development of online sales channels, Picenza realized the need to transform and build a more systematic Digital Marketing strategy to meet modern consumer trends. In particular, comprehensive development on online platforms will help the brand adapt to the needs and shopping behaviors of new customers, especially the young generation in the future.
Solution:
- Build and systematize Brand identity and Brand DNA on Picenza’s Social Media platform in the first 3 months.
- Deploy community activities and programs on Digital channels, Minigames,… to pull back old data | new data interacting with the brand.
- Create brand resonance with the public, build Brand Love, Brand Trust with consumers and affirm the position as one of the leading pioneering brands in the industry.
TVC CAMPAIGN
- Build foundational content for brands and products. Propose priority communication channels. Focus on building Brand proposition to provide accurate customer insights and USP.
- Coordinate and manage seeding into Groups and Hot groups to bring about the best communication results.
TARGET
- Create the widest coverage for Picenza on major Social channels.
- Build discussion topics from the public, customers, to create brand awareness, recall and love.
MINIGAME CAMPAIGN
- Build Minigame to increase Organic Data’s reach, awareness & interaction on the brand’s Social channels.
- On the occasion of the 79th anniversary of the National Day of the Socialist Republic of Vietnam on September 2nd, Picenza offers a number of questions and predictions to strengthen national spirit, as well as strengthen brand awareness.
RESULT
- Within 3 – 4 days of implementing the event, there were more than 30,000 views, nearly 10,000 direct interactions with Picenza’s posts & fanpage and instagram channels.
- Achieve 100% Organic Engagement at no additional cost other than the prize to the attendee.
Project:
- Lavina Food is a brand with over 40 years of tradition in the agricultural industry, committed to providing high-quality products made from natural ingredients, free of toxic chemicals, ensuring the safety of consumers’ health. In 2024, Lavina Food launched the Ojita red bean brown rice milk product.
- Lasuco’s Ojita brown rice and red bean milk targets women aged 25 to 45. They live in urban areas with high living standards and good education levels, with jobs that require alertness, dynamism and good health. The promotional campaign needs to spread the positive values of a healthy lifestyle, a green lifestyle associated with the product’s USP.
Client:
- Women 25-45 years old
Solution:
Attach the message and tagline of the communication campaign “Green nutrition for a healthy life” to the care giver brand model with the main activities:
- Social Content: Create diverse content about nutritional benefits and green lifestyle, combined with brand stories on social media platforms and product advantages to highlight the brand and product image on social media.
- Minigame: Organize online minigames to increase discussion and connection between customers and brands.
- KOC/KOL: Cooperate with KOC/KOL aged 25-45 to share their product usage experience and share about their daily healthy lifestyle
- TVC Production: Make TVC to introduce products
Solution:
- Minigame increases interaction and gets 6K interactions
- After 3 months of implementation, the brand has increased to 100K followers on social platforms.
TVH Advertising’s member company S’pencil has collaborated with My Kolor – One of the biggest brands in the Paint industry in Vietnam, to produce iconic TVC videos for its clients.
The brand still maintains the main message “My Life, My Kolor – Not just 1040 paint colors”, bringing a colorful world to customers.
TVC “ I LOVE MY LIFE – MY LIFE MY KOLOR”
Campaign “I love my life – My life my kolor”. Giving away trips to the US, Canada & thousands of other prizes up to 5 billion
MUSIC MV
Collaborating with singer Ha Anh Tuan, releasing the music MV
“My Color”
The MV is a combination of color & music, elements that in modern society have become indispensable spiritual food for everyone.
With the desire to inspire young people through music, encouraging everyone to confidently express their own color and personality.
TVH GROUP
